Six Indonesian Brands Appear at L'adresse Trade Showroom Paris Fashion Week 2023

Thepresidentpost.id - The Ministry of Trade facilitated six Indonesian accessory, modest fashion and cosmetic product brands to take part in the L'Adresse Trade Showroom event at Paris Fashion Week (PFW) in Paris, France on 3-6 March 2023.

The L'Adresse Trade Showroom is a B2B business scale exhibition at PFW 2023. The six brands are Artkea (modest fashion), IKYK (modest fashion), BLP Beauty (cosmetics), KEA (bags), Aidan and Ice (accessories), and Jewel Rocks (accessory).

Indonesia's participation in PFW aims to boost exposure and demand for Indonesian products, especially modest fashion in the export market.

This activity is the result of a collaboration between the Ministry of Trade, the Indonesian Embassy in Paris, Tokopedia, and L'Adresse Paris Agency as the official Paris Fashion Week agency.

In 2023, the Ministry of Trade will focus on promoting modest fashion products and their derivatives at three international fashion events, including Paris Fashion Week.

Previously, the Ministry of Trade together with seven Indonesian modest fashion brands successfully held the Indonesia Now - New York Fashion Week (NYFW) fashion show in New York, United States of America on February 13. The seven brands are Buttonscarves, KAMI., Am by Anggiasari, Ayu Dyah Andari X BT Batik Trusmi, Zeta Prive, Lenny Hartono, and Nada Puspita.